The Bronco Raptor will go to the right buyer thanks to a brilliant plan by the Ford dealer.

A potential Bronco Raptor owner is in an unusual circumstance. The buyer has been notified by the Ford retailer he is working with that in order to take delivery of the vehicle, he must sign a contract giving the dealer the first right of refusal should he decide to sell it at a later time.

Drew Martin commented about the incident on the Bronco6x Facebook page, where he asked other enthusiasts if they had ever heard of a Speciality Vehicle First Right of Refusal contract, as first reported by Carscoops. "Has anyone ever witnessed something similar? I spotted this when I went to pick up my Bronco Raptor. I was given till Monday to make a choice. Basically, I don't like the notion of them having power over me forever "He composed.
So-called market adjustments have created a significant problem in the USA, with dealers adding premiums atop the MSRP of certain in-demand autos.
The Bronco Raptor is no exception, and some versions are going for significantly more than the suggested list price.

Sewell Ford in Odessa, Texas, the concerned dealer, is attempting to shield itself from any fines or sanctions from the producer. This unit is being sold to you for less than market value, according to the contract. "Thus, in the event that you choose to sell or exchange this car, we reserve the right of first refusal. We'll give you back the amount you spent on the car less any taxes and fees."
"You are free to sell or trade someplace else of your choice if our offer to you is less than what you paid." The Dearborn-based carmaker currently makes a number of attractive models that have suffered from dealer markups as well as shady resellers.
However, the company has also taken steps to cancel customer orders if there are suspicions that the vehicle will be resold for a profit. If dealers are found engaging in this practice, the company has threatened to limit or reduce vehicle inventory.

A portion of the contract states Ford's position on the subject. "Selling automobiles to customers who acquire with the aim to resell, and earn a profit on current market conditions, threatens the integrity of our distribution system, and can adversely affect the value of Ford and Lincoln franchises," it states.
Ford "reserves the right to demand repayment for vehicles that are wrongly sold in violation of the Policy," according to the paper, and allocation for specialized vehicles like the Bronco Raptor and Shelby GT500 may be lowered.

On the Bronco6x Facebook page, interestingly, opinions on this deal are divided.

"Hey, who cares if you're purchasing it for "yourself"? But if your main intention is to sell it for profit, you're contributing to the issue. Many merchants who must adhere to MRP are taking similar actions, or at the very least have blacklisted flippers as a result of the first occurrence. If they are selling you a {Bronco Raptor} at MSRP, get it and enjoy it.

Martin claims that not all is as it seems, despite the fact that this may seem like a means for the dealer to protect themselves and restore some semblance of normalcy to the odd US auto market. He added an update, stating "Sewell just called and told me that the only way I could obtain my Bronco Raptor was to pay $20,000 more than [the MSRP] and that they were giving me till Monday morning at 10 AM.
It appears that the dealer is committed to keeping flippers from obtaining these automobiles. According to what we hear, Martin will be required to pay a $20,000 markup if he chooses not to sign the contract.
Martin risks losing the car if he doesn't pay the $20,000 in full.

Another user of Bronco6x said, "It's unbelievable that they can even show you this. Both your employment and the representation of Ford in that letter are false. If so, Ford themselves would be the source."

It's a difficult situation to be in, and we commend the dealer for abiding by the manufacturer's requests if they are operating with good intentions. Not only does that imply a desired vehicle is being offered at the original price, but individuals can now purchase enthusiast vehicles without having to fork over a premium.

According to the initial report, Martin is still in contact with the dealer's general manager.
But we also feel bad for Martin because it's possible he isn't a flipper and is just hesitant to sign a deal like this. Is that right? Or do you believe the dealer stepped out of bounds? Tell us in the comments section below.

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