“Experiential branding”
To celebrate having reached the age of majority, Naya treated itself to a fresh new look, calling upon Inpix to design its interactive strategy and carry out the redesign of its web site. This redesign is a key element in the new campaign conceived by Turbo Marketing to showcase the exceptional qualities of Naya water.
Design and an experiential navigation are used to emphasize Naya’s unique source as well as their commitment to being environmentally and socially responsible.