Montréal, April 14, 2009 – Éduc’alcool mandated Inpix to produce pocheville.ca , an educational site that is fun, immersive and interactive. Change of scenery guaranteed!

Invented by Nicolas Dubé and Inpix, Pocheville.ca (French for “Loser-ville”) is an out-of-the-ordinary Web destination where youth aged 12 to 16 are made aware of the consequences of alcohol abuse, by means of a fun immersive gaming experience. Using gaming, the domino effect, and entertaining, at times disturbing elements, Pocheville reinvents the traditional awareness-raising campaign:

“By acting responsibly at Pocheville, young people earn points that allow them to share video clips online and win prizes. The gaming aspect and the absence of a moralizing tone mean that Pocheville can reach the target audience directly and convey the right message, yet give young people a memorable experience at the same time,” explains Inpix president Normand Bélisle.

Within one month of its launch, the site had received more than 250,000 visits, and more than 100,000 youth had registered and completed the challenge. Described as original, daring and even “wicked,” Pocheville has received extensive media coverage on popular blogs for youth, which helped multiply the viral effect of the message, “Moderation is always in good taste.”

“Kids learn about alcohol at a very young age, and it’s important to reach pre-teens and teens before they have their first drink,” states Hubert Sacy, director general of Éduc'alcool.

About Inpix


Inpix is a Web agency that provides turnkey interactive communication solutions combining the strength of relationship marketing and the richness of digital content.

Founded in 2000, Inpix counts Best Buy Canada, Éditions Protégez-Vous, Éduc’alcool, Future Shop, Novem Télévision, Naya, Lespac, Opéra de Montréal, RDS, Reitmans, Stingray Digital Media Group, TV5, Telus Business Solutions and VRAK.TV among its clients.

For more information, please contact:
Normand Bélisle, president
Tel.: 514.931.0255, ext. 414